5. How We Use Personal Data

We may collect, use and disclose personal data for the following purposes:

Orders and customer service

• creating and administering customer accounts;

• processing payments and confirming orders;

• packing, delivering and tracking purchases;

• processing cancellations, returns, exchanges and refunds;

• verifying transactions and preventing fraud;

• responding to questions, complaints and product enquiries; and

• maintaining customer-service and transaction records.

Website operation and improvement

• operating, maintaining and securing the website;

• saving cart contents and website preferences;

• understanding how visitors use the website;

• diagnosing technical problems;

• improving products, content and customer experience; and

• conducting internal reporting and business analysis.

Marketing and communications

• sending newsletters, offers, product updates and event information where permitted;

• managing marketing preferences and unsubscribe requests;

• measuring campaign performance;

• displaying relevant advertising; and

• administering promotions, giveaways or surveys.

Legal and business purposes

• complying with applicable law, regulatory requests and legal processes;

• enforcing our Terms & Conditions;

• protecting customers, our staff, our business and the public;

• detecting or investigating fraud, misuse or security incidents;

• maintaining financial, audit and tax records; and

• supporting a business reorganisation, sale or transfer, subject to appropriate safeguards.

We will not use personal data for a materially different purpose without notifying you and obtaining consent where required, unless the use is otherwise permitted by law.